With the birth of the royal baby, Build-a-Bear Online have decided to honour our latest royal with a 25% off code across their entire range.

Build-a-Bear are offering 25% off all of their stuffed bears and accessories until 11.59pm on May 14th.

All clearance items are also included in this deal at their current pricing, meaning anything 50% off retail price becomes a mega 62.5% discount!

To add the 25% off simply go through the ordering process and then at the checkout, enter the promo code “ROYALBABY” and treat your little prince or princess to a brand new bear!